Yebo Recipe beauty store is established on May 2016. “Yebo” is a pronunciation of Korean word “예뻐” which means pretty. People used this word todescribe lady is very gorgeous and beautiful. The reason we decided to include Korean word in our brand name isbecause 80% of our products are from South Korea. The makeup style of South Korea also become a current new trend among young ladygeneration. Therefore, when people make a purchase decision, the brand impression will affects them. Besides, the meaning of “Yebo” in South African is agree and approve. Thus, we tend to attract people to show their agreement and approval towards beauty. Moreover, “Recipe” of our brand name delivered the meaning that if a person desired to become good looking, she can purchase our products from our beauty store and she will get some tips to become more pretty. “Recipe” also can be defined as the products that offer in our store. Thus, “Yebo Recipe” means that people who used our products will become more pretty and healthy.